As you walked up to today's newspaper stand, you may have grumbled a bit as you reached into you pocket for another quarter, for today was the first day that the Dolores Star cost 75 cents.
And more than likely, that extra quarter was a sore spot, 30 years ago, the paper was only a quarter and 80 years ago, a subscription for a year was $2. But times have changed and the subscription rate, right now, is still a bargain for $18, not too bad if you take into account that 80 years ago a whole bushel of peaches cost $1, as advertised in the paper.
But it is important to keep in mind that in this day and age, the cost of doing business isn't getting lower and the newspaper must be able to support itself to stay in business, something it has been doing since 1897.
For 116 years, the Dolores Star has been in the business to sell newspapers, but it is so much more than that. We are in the business of bringing a community together. We are in the business of informing the public, we are in the business of celebrating what makes us special and what makes us unique.
In this day and age, news is everywhere. With social media and 24-hour news, it is easy to feel overwhelmed and over informed.
But only in the Dolores Star, can you read about local happenings, local government agencies and our local students and athletes. In a day and age when the media is criticized for being negative, the Dolores Star celebrates a community. A community that pulls together for its children, a community where small mom and pop shops still flourish, a community that prides itself on its history.
The Dolores Star has been the backbone of the community since it was a community, reporting on everything from huge historical events in this small town to advertising a sale on milk at the local market and over the years it has stood the test of time.
It has been a good 116 years, and the proof is in the archives, a testament to the tenacity and vision of the founders of Dolores and a record of the people who have come and gone over the years.
Local news will always be in Dolores, local news brings the community together and the newspaper keeps an eye on local agencies - isn't all that worth an extra quarter?
Dolores Star