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The terracotta mesas and umber buttes reveal that this is an exceptional place. Yet not one sign from the Bureau of Land Management or the U.S. Forest Service, the two federal agencies that jointly manage Bears Ears National Monument, indicates where it’s actually located. There are no federal facilities dedicated to the rising tide of visitors.

“It’s managed by Google,” says Josh Ewing, executive director of the land conservation nonprofit Friends of Cedar Mesa, based in nearby Bluff, Utah. “Because that’s the only place people are getting their information.” Ewing, a Nebraskan with a stubbly beard and a quick smile, is a climber whose 20-year love affair with the landscape turned him into an activist for southeastern Utah’s public lands.

In the absence of federal resources, Ewing and Friends of Cedar Mesa raised $700,000 from the crowdfunding site Kickstarter and built the Bears Ears Education Center last year. The local climbers, guides, conservationists and educators saw the growing hordes descending on the fragile, embattled monument and feared they could permanently damage the landscape.

Last September, locals, donors and supporters from nearby pueblos gathered to inaugurate the nation’s first-ever privately run national monument visitors center. Board President Vaughn Hadenfeldt, a sandy-gray-haired guide and owner of Far Out Expeditions, cut a handmade yucca rope with a stone knife, saying, “Let’s make Bears Ears National Monument great again!”

The visitors center’s refurbished wood-slat facade evokes the Old West. The building once held a saloon that served uranium miners in the 1950s. Now, it greets travelers headed to a culturally bountiful landscape, where indigenous communities have lived for thousands of years.

The grassroots visitors center exists owing to the lack of infrastructure, a problem that persists largely because Bears Ears National Monument is in legal limbo with still-uncertain boundaries. After President Donald Trump’s executive order eliminated 85% of the monument’s original acreage in 2017, tribal nations – the Hopi, Navajo, Ute, Ute Mountain Ute and Zuni tribes – along with numerous environmental groups, including Friends of Cedar Mesa, filed lawsuits that will likely take years to unfold.

But the political controversy has only increased the monument’s visibility, and since 2017, visitation has overwhelmed resources on the ground.

Federal agencies estimate that more than 130,000 visitors came to the newly shrunken monument in 2017, a 72% surge from the year before. BLM estimates put the monument-wide number in 2018 as high as 750,000. But even greater numbers are expected: Fodor’s, the popular travel guide publisher, ranked Bears Ears at the top of its list of recommended places to visit in 2019.

“That’s the sort of challenge we’re trying to meet,” Ewing says. “There’s all this publicity happening, and yet there’s no official visitor center.”

Ewing’s staff will interact with at least a portion of that influx; he hopes that 10,000 people will pass through the doors this year. Inside the center, exhibits illustrate the region’s history and cultural significance and describe the continuing efforts to protect it. A virtual reality exhibit, expected to open this summer, will immerse travelers in sites too sensitive for large-scale visitation.

Already, many sensitive sites in the monument are getting hammered – resulting in unauthorized new trails, vandalized rock art and pottery sherds picked up by looters. Lyle Balenquah, a Hopi citizen, river guide and former National Park Service archaeologist, assists Friends of Cedar Mesa with archaeological recording and restoration projects for the center. As a freelance contractor, he surveys monument sites and collects data for the BLM, Forest Service and tribes to use to monitor impacts. He’s seen firsthand the damage uninformed visitors can do.

“That’s where this need for places like the education center comes in,” Balenquah says, “to try and help fill that void of what it means to visit with respect.”

To truly educate the masses about how best to interact with a complicated landscape like Bears Ears, the new Bears Ears Education Center wants tribal citizens guiding its vision.

The Inter-Tribal Coalition, an alliance between the Hopi, Navajo, Ute Mountain Ute, Zuni and Ute tribes, wants a presence on the landscape, possibly a center of its own that might operate as some combination of an indigenous knowledge institute, visitors center and official coalition headquarters. The coalition is also collaborating on a key exhibit for the Bears Ears Education Center. But right now, it’s focusing on the monument lawsuit and a land-management plan it is drafting alongside the BLM and Forest Service, so progress is slow. For now, the Bears Ears Education Center has to stand in for its needs.

Ewing will embrace that hand-off when it comes. He hopes the U.S. government will partner with tribal nations to build a more official center for the monument. “We hope (this center) is an interim measure,” he says, “and we’ll be happy to put it out of business.”

This article was first published on hcn.org.