An Introduction to Business class (BUS 115) at Southwest Colorado Community College will offer an award-winning computer business simulation game called Any Business. Each student will choose a business to start and then make the decisions determining the product type, product features, pricing, marketing and sales, human resources, customer psychographics, currency, unexpected events and more.
The class meets from 9:45 to 11 a.m. each Monday beginning Aug. 13.
Students will utilize a textbook to learn business basics and will then apply what theyve learned by playing the business simulation game. The objective will be to operate a successful business by manufacturing and marketing a product line while competing with other businesses managed by human and/or computer players. Students will monitor revenue, profitability, market share, brand value, equity, etc.
Students will set product prices, choose their business approach to ethics and decide whether to distribute into one or more markets. Players will manage their own strategies while monitoring competitive positioning, actions and other market forces that arise.
Students are urged to register by Aug. 1 since class size is limited. For more information, contact Melinda.Green@pueblocc.edu or call the SCCC at 564-6200 to speak with an advisor.
The program is funded by a grant from the Colorado Community College System to introduce educational games as a tool to get students more involved directly in their learning.
